You'll Catch More Flies with Honey than With Vinegar

I heard this phrase once while doing a youth lesson with some boys in my youth program. I probably heard it before that, but it's one of those sayings that has stuck since then and I find myself using it a lot--even with my daughter at home. You don't have to be a rocket surgeon to figure out what it means but here's my loose translation--"You'll get more of what you want out of life by being nice, than by being mean, belligerent, annoying, etc." Well, since I work in the field of ministry, you would think that would go without saying for the people and companies I deal with on a regular basis.

There is a particular company that I've had dealings with over the majority of my ten-year stint as a youth minister. The first time I dealt with them, I got a phone call and they were up front that they were a Christian publishing house and had just created a new curriculum they would like for me to preview. I agreed to preview it and send it back if I didn't want to keep it and pay for it if I did. Well, I forget if I actually kept that study or not, but I'm pretty sure I sent it back. Well, about every three months or so, I would get another call from the same company wanting me to preview another study course. I eventually became good at finding new ways not to talk to their representatives or to politely, but firmly, hang up the phone when I did find myself with one of their fishhooks in my lip!

Fast forward about 4 years. After a two-year sabbatical from youth ministry and starting over at a new church, I got a phone call from the same company (not at the church office, but on my cell phone!) telling me about a new study they had. I told them that was great. A week later I got a packet from them in my office asking me to preview it. I didn't even realize I had agreed to anything! Two years after that, I'm still getting phone calls from the same people. This morning, I asked our church secretary to screen a call that I suspected might be fishy. Well, she got dooped and there I was picking up line 1 to talk to these sneaky envoys of Christian truth. Having tasted that lure before, I spit it out before the representative had time to set the hook!

So, here is the focus of today's blog post. Should Christian companies limit their marketing strategies to methods that are less invasive? While there is nothing sinful about asking someone to check something out then send it back if you don't want it, it's really annoying after about the fourth or fifth time you've done it. Also, there is a lot of deception that is used to try to get through to someone and then try to get them to do something without them realizing they are doing it or to push their comfort zone when they try to refuse something. I am to the point that I don't care if this company has the most effective, biblically-sound, life-changing study course known to humanity--I AM NOT INTERESTED! While they obviously put a lot of thought and time into their resources, why can't they market them through Group or Youth Specialties. So my question to those of you in youth ministry or other areas of church work, do you agree with me? At what point does a "Christian" company cross lines to try to get their product out there?

Does Technology in Ministry Have to be Cutting Edge?

Recently, a friend of mine, Russell Martin, blogged about the goals of websites in ministry. His question, based on a conversation we had about a website we had a mutual interest in, was that when we create a website for our ministry or our church, is our goal to get people to our website or to get people to our church? I have a similar question as well about the role of technology in ministry.

I recently took over our church's website. In the last 24 months, the approach to web development seems to have drastically changed as the shift has migrated from having static information about your program available on the web, to having constantly changing, updated information that comes to your "followers" through Twitter, Facebook, blog feeds, or email subscriptions. No longer are you trying to direct traffic to your site, but rather you're trying to direct your site to others. As for me, I am involved with an older congregation, most of whom probably have computers with internet connections. However, does that mean that every technology available is going to be right for our church? For example, out of 230 people who regularly attend services, we have 53 who follow us via our Facebook fan page. Conversely, of the numerous random people who are following us on Twitter, only one of those is a church member and she actually had never used Twitter before signing up to follow our church website!

So, should I continue to progress in our technological capabilities by allowing our church members new ways of keeping up with our church (i.e. podcasting as opposed to online audio), or continue to use the methods that our congregation is comfortable with? I think the answer lies in what your congregation is comfortable with. Here's why.

1. Technology is scary to some people. For many, the simpler the better. If you do not serve a bunch of IT personnell and web developers, don't be afraid to keep your communications simple.
Not only will people be more likely to use it because they are comfortable with it, but they won't feel compelled to change just so they can stay up-to-date with your group.

2. There are so many portals available for people to receive information (Facebook, Twitter, Myspace, blogging, Posterous, Email, StumleUpon, LinkedUp, iphone apps, Blackberry apps...etc.), that it's easy for information to get lost in the shuffle and you can spend a lot of time trying to figure out how to send information to all these media that may or may not ever be used by anyone in your organization.

3. Being "cutting edge" is a relative concept. So while a new smartphone app or social media site my be the next big thing to a very tech-savvy person, for many simply having a Facebook page is just as revolutionary. You don't have to be cutting edge with the world to be cutting edge with your followers!

What have been your experiences using technology in ministry?